Law firm · Cadillac, Michigan
William S. Barnett, Attorney at Law
The challenge
A respected solo attorney with 35+ years of experience and a 5.0 Google rating — but little online presence, and nothing built for how people now search: asking AI assistants for a recommendation.
What we built
A bespoke six-page site — a home page plus About, Contact, and a dedicated page for each practice area (criminal, family, wills & estate). Real client reviews, clear calls to action, a mobile-friendly navigation, and schema.org markup throughout.
Built to be found
Each page targets the exact questions a prospect would ask — "criminal defense attorney in Cadillac, MI," "family lawyer near me" — with FAQ and Service structured data, an llms.txt, and a sitemap, so both Google and AI assistants can surface and cite the firm.